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An important factor in retaining customers is providing excellent customer service.

Organisations which are striving to achieve the Putting the Customer First® standard are sending out a strong and clear message to the market that the customer is at the centre of their business priorities.

The Putting the Customer First® standard for achieving customer service excellence is built on three pillars, each with multiple statements to which compliant companies adhere:

  • Building Customer Relationships - relates to the role clients play in the organisation.
  • Maximising Market Awareness - focuses on how the company functions in the market.
  • Developing Your People - covers topics relating to the ability of your staff to serve clients.

Excellence at the customer interface is the key to:

  • Building your business
  • Establishing a real competitive advantage
  • Winning more customers
  • Maximising your customers' loyalty and future business

    Customer First® can benefit your organisation irrespective of the size of the organisation or the industry in which it operates. ProServ South Africa is the exclusive licence holder of the Putting the Customer First® standard in South Africa and assists its clients in achieving outstanding customer service by means of proven practical and customised methodologies.